Australian luxury brand GINGER & SMART is all about creating inspiring product to a design-literate customer. Always sophisticated and sharply modern, ‘Luxury Escape' is the strict style mantra for each collection. The Fashion, Luxury Accessories and Spa collections are the happy result of the strict philosophies of luxury, quality and innovation.

The label was founded in 2002 by Sydney-based sisters, Alexandra and Genevieve Smart out of the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra's creative business background as an Editor and Publisher for luxury lifestyle magazines, books and the internet combined with Genevieve's years spent at the helm of Lisa Ho as Senior Designer, and her grounding with Australian swimwear and fashion luminaries, Zimmermann, their united industry knowledge covered every possibility, probability and all the potential of a successful and exciting family fashion business.