In summer 2003, NATASHA released its first clothing collection: a capsule range of silk party dresses, which met with rave reviews in the media and sold out within weeks. Each piece contained elements that are now a signature part of the brand: luxurious components, fabrics that feel beautiful and clean, feminine lines.

Later collections have built on this early success by including separates and daywear without losing the handmade, one-off feel that characterises every product. NATASHA accessories have cult status in the label's home country, Australia. The flat shoes were among the first that were alluring enough to wear after dark while the handbags are distinct in both design and material.

NATASHA continues to grow organically, each season adding to its dedicated and exceptional clients in new destinations around the world. The brand will keep evolving and surprising, directed by owner and founder Natasha Welsh.